- 1
Lead with injury prevention mathOne subscription year costs less than a single imaging-heavy bone stress injury workup.Position low energy availability as a modifiable risk factor, not a vague wellness issue.
- 2
Tie nutrition to program performanceBetter-fueled athletes recover faster, stay available, and convert training into results.Nutrition education makes coaching more effective; it does not replace coaching.
- 3
Use duty of care and liability languageA school with documented education resources and referral guidance is in a stronger position than a school improvising in a crisis.Point out the gap clearly: concerning patterns show up in track and XC whether or not the school is prepared.
- 4
Hand over a one-page askState the request, the athlete population served, the problem, the solution, and the annual cost.List what Aspire provides: event-specific education, coach course, topic resources, and consult support.
- 5
Finish with a direct closeUse the hallway version: safety issue, cost logic, existing solution, explicit ask.Stop after the line: Can I send you a one-page proposal?
The strongest AD pitch is simple: low-cost nutrition education reduces injury risk, improves athlete availability, and gives the school a documented support structure.