Use the first month to establish assessment, snack access, staff language, and a referral path. The goal is not perfect nutrition coaching. The goal is a repeatable system your team can trust.
Open the conversation in 5 minutes
Tell athletes food is part of the program, same as sleep and training.
Keep the message practical: do not turn it into weight talk or diet culture.
Make it clear that showing up empty is a performance problem, not a character flaw.
Install the snack system
Start with bananas, peanut butter packets, crackers, bars, and chocolate milk.
Place it near practice flow so athletes can use it before and after training.
Pitch the budget as injury prevention and recovery support, not a luxury item.
Send one clear home message
Explain what the program will provide and what families can reinforce at home.
Ask for a carb-plus-protein option before practice and recovery food after.
Link families to Aspire resources instead of improvising one-off answers all season.