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Not a folder of PDFs — a rhythm, plus a sports dietitian in your pocket when the season gets specific. Use the weekly system, ask questions, request resources, and move athletes to 1:1 support when needed.
Beat 1 — The normal week
Every week of the season is already written. Three things live in the week: a parent email you skim and send, a five-minute team talk you deliver at practice, and a printable handout. No lesson to build, no library to browse. This is Week 3 of the Distance Track playbook, exactly as it ships.
Week 3
Parent email
Subject: April heat is different — adjust now before the first hot meet
Dear [Team] Families, Spring track means unpredictable weather — 45 degrees one week, 80 the next. Heat adaptation takes 10-14 days. Until it happens, your runner's body is not ready for the heat. 1. PRE-HYDRATE: 16-20 oz of water 2-3 hours before practice. Urine should be pale yellow — not clear, not dark. 2. DURING PRACTICE: 4-8 oz every 15-20 minutes. Over 60 minutes in warm weather, switch to a sports drink...
Skim it, change a line if you want, send to your parent list. That is Tuesday.
5-minute team talk
Word-for-word. Deliver it at the end of Wednesday's practice.
Printable handout
Hydration color chart
One page for the locker room. Athletes check it before practice, not after they are already dehydrated.
Open the handoutPrint it, or let the team code send families to it.
Beat 2 — What families get
You give families one link with your team code. They don't buy anything and don't install anything. They land in the family library and household tools — and your coach materials are never visible to them.
What to eat the days before a meet, and what to pack.
Household-level fluid and heat guidance parents can act on.
The signs worth mentioning to a physician — no doses.
Getting real food into a runner who resists it.
Bus, hotel, and late-night meet logistics for families.
Everything a family sees is the household version. The playbooks, team talks, and coach tools stay on your side of the code.
Beat 3 — Race week
Every send below is pre-written and drawn from the Race Week playbook. The sequence runs itself from Monday to Saturday — you review, edit a line if you want, and send.
"Race week. Two rules from here to the gun: nothing new, and don't skip meals because you're nervous."
Night-before dinner principle, what to pack for the meet, departure-day timing.
Meet-site forecast in; hot-race variant activates the shade plan and red-flag rules.
Every athlete's wake time, breakfast, and sip schedule, built backward from the gun.
"Real meal within a couple hours, water with it. Tomorrow is easy — so is dinner tonight."
Beat 4 — The support layer
Program Access gives your staff the reusable system, but the real value is having Luke behind it. If a coach has a question, a parent needs clearer language, or a runner needs individual help, the next step is already built into the workflow.
When a situation gets specific, use the coach workspace to ask Luke and get a practical RDN-backed next step.
If your team needs a parent note, athlete handout, or clearer script, the support layer can turn that question into something usable.
If an athlete needs individual nutrition support, the team system points families toward a consult instead of leaving the coach to solve it.
Beat 5 — The safety lane
When an athlete worries you — always tired, skipping food, cramping in heat — you get the exact coach-safe words and the referral path. It is explicitly not diagnosis and not treatment. No diets, weigh-ins, supplements, or body talk exist anywhere in the system, which is what makes it easy to get approved.
Educate. Systematize. Notice. Refer. Coaches run the system and spot the signals — they don't diagnose, dose, weigh, or prescribe. Every script in this platform is built inside that lane. If a situation pulls you outside it, the answer is a professional handoff, and the words for it are provided.
The shareables
Program Access includes ready-to-send handouts and share packs for the moments coaches already manage: race week, heat, recovery, iron, RED-S, travel, breakfast, budget fueling, and supplement literacy. Every graphic is generic and logo-free — post it, print it, or send it home through your team code.
Beat 6 — Price and admin
Your whole staff
Unlimited coaching seats for one school, including XC and track programs. No per-coach fee.
Every family on the roster
Family library and household tools are included through your team code, free to them.
Transfers with the program
The license belongs to the program, so it carries over if staff changes.
Most programs run it through boosters or the activities budget. There is a one-page summary you can forward to your athletic director or booster board — open the AD one-pager.